http://hayu-kis.blogspot.com/2009/11/starbucks-bring-on-day.html?showComment=1261425420537_AIe9_BFkDWW4U7PUoSqzAwau7-Jmpi-EhDyaXWlC_Djk8K-nFv9ot0wHWGcuCZfmxe8wxtn1vSjrgUQUEy2vx1wMVfRdqLtQeOV-prTvNSARGnaBmMSf7MLr7GtBdzvUiBtUxZKhAjND1M9x2aly3Qv901i4vitzFshka6XEJin13DUEQoY4sF1Z8xBaz7uNwyrD5mwFlcUbFNqYOxjmWGI2YvZezRXH7PEdvkkh4PLRp2e6Mjty_yE#c6879067467073243640
http://dshort44.blogspot.com/2009/12/channel-is-never-going-to-change.html?showComment=1261425833247_AIe9_BEm2bRtoKt2CHcSSzxSTxTgzW5ylSKQYZdcA4GqkO3TyN8FK9m5uxognyRibTKXrWukgHoUWHIda_sGe5BxEcjdBsn5xhIgVvQFF-DrBS5JWSgkXtEqR-LsmhDSPCg-lp0j-JblfoAyisYOyK7W6nJXcQwhRDKZAiC5nCIx2bzoMEUjdtJhtgGtTQ_R-6CetnA0VNI61NJVC_v6DRMx8cNUC8EWJdo84eNpmq_thvgzocXNxGA#c2052803912367921693
http://alyssarmedrano.blogspot.com/2009/12/tis-season-to-be-jolly.html?showComment=1261426349948_AIe9_BF8ySwnzCBewlu36E0n8nn16mOXyj5p3aXcn4QnPQySQ2qituQISCm3oe9eo-xJpS3IWA4a4dflLVEcA6EUG9S5o3R2DJRpXfyVsB4RlQ1hamCPsy7wAbfBRgRtOpZS0D0sfoHe76Prl69Ktw19_VAVNNDGxvJI1EqVlMUx_PtuQG4A15AQQJis1C-nfyKALlChqHbPjxnDIO8fZfmYyYKlvmXwKiMflzKCPPp2Qd7spdyBnbo#c7742551762590996816
http://ntvien.blogspot.com/2009/11/piece-of-meat.html?showComment=1261426836178_AIe9_BGx2mTOeGBpBvPmMk9JUma9QTs849OPBg9Koz5JC_IpxYmdeb7dDTfSmgxyz4TXBVHdQYCb6Kz4owri0Q1jirvGqCQSvsdb7rkhQfqR6nr2d4X_t1KKKJDG2069HrYoBz3_2FBA1jckbsFfocUAiHpRzd5_NeE3JDFTSOSlYSKiEvwWcwHNI1n6OecYyVPr9cUliNvYkXk7cG3O8FsziwxYDttGYA#c1754084361960019392
http://derricktrent.blogspot.com/2009/10/pepsis-changing-logo.html?showComment=1261428175668_AIe9_BGs579LwkCcZ29DMgNEVmpl7HpkXSmwLOVsHNfARcnYOUWUi4kSryA9w5xbZpnFhkkTsKDHOrZ1MMGiOuiJE9XIO1URJIufW35LjQtLg6AScc9ygB3NsS8j30kTm9SJKE7ZQotePpo9wdg_SeNOulJv7dd79TzDg1JohalX3QFvA6l82gx7GIXyNaBWuaGdpUSf_FxVB-iO_U2FSIflehFIT_OeX7fQZt_CxpYDR8tbkvKE1Gc#c9152814282067312018
http://lnazario.blogspot.com/2009/11/hunger-gets-what-hunger-wants.html?showComment=1261433319560_AIe9_BEQ3xLj5Br6WHlqaxsIxQrwoikutHgGrxlGLW9egRlBrHBy8pqOJ2SlAkIIHdjHQYNMnahgDUvKSpDFZ_sTaMgunZAUW3-RFG4udAQX46RkLZ9kgeiGqhRJOt7colRU8FJk_Il_Zjess3NwFYPN9nTf-quJ7-Jk2VTpKSMwv2etbr8HW1H1dB_dUnd6gyLNeqc4XdUl0UvgmhNdKrC8BenQLbKetD_4bH9ahXeNPdAjLZSPDes#c7446231143284730044
Monday, December 21, 2009
Bud vs. Goldfish
Beer ads never fail to make me laugh. The funniest commercials in the always-anticipated Super Bowl are always the beer and liquor ads. But what is it about them that make them so funny? Personally, I think it is the reality of the commercials. This directly connects to this ad.
This ad first caught my eye because it drew me in. Most ads focus on people, but this ad truly focuses on the product itself. This ad is for Budweiser Beer. It shows a fish tank full of ice and beer, and the fish on the side in the same type of bag you would bring them home in. I find this absolutely hilarious for the mere fact that I could most definitely see this happening. People in today’s world take alcohol so much more serious than they take a lot of their problems. In a time of recession (or depression), you will still find alcohol sells prospering because people still care more about alcohol than their house note, car note, or any other type of bill. This ad utilizes the appeals of escape, curiosity, and prominence. This ad directly uses the curiosity appeal because its peculiar setting draws a potential consumer in for another look right off the bat. The image of the beer in the fish tank, and the fish outside the tank is nothing in the ordinary. This may draw a potential consumer to think, “Hey, I should try that,” or, “Hey, is Budweiser that good?” This ad also uses the escape appeal. If you look past the fish tank of beer and fish, you will see everyone in the background looking like they are having tons of fun. Especially in a depressing time as our economic situation, the want to escape will most definitely be a convincing appeal. The last appeal that is utilized is the appeal of prominence. This ad will more than likely cause a potential consumer to think, “if I do something like this and buy Budweiser, I will be cool.” The appeal of prominence is all about fitting in and becoming prominent, for lack of a better word. Overall, I find this ad to be truly convincing. If I did not dislike beer so much, I would probably kick my fish out of their tank and fill it with some Bud.
In-N-Out
What is so great about In-N-Out? It started out as a little hole in the wall place in Baldwin Park, Ca and now you can find it all over California and even in Las Vegas! But the reason I ask what is SO great about In-N-Out is because they really only have three things on the menu: A double-double, a cheeseburger, and a hamburger. Of course, they have fries and drinks, but that is it! Why is it that a place with only three burger choices can prosper into over 93 locations? Maybe it is the fact that they only serve 100% fresh ingredients, or maybe it is the mere simplicity of their menu. Maybe it is what they call their “secret” menu? Their secret menu consists of a double meat, which is the same things as a double-double without cheese. It also has a 3x3, which is three meats and three slices of cheese among the usual other toppings. The 4x4 is the same as the 3x3 but with four patties and cheeses. The secret menu also has a grilled cheese option, which is the same as a cheeseburger, but without the meat and an extra slice of cheese added. The menu also offers any burger served “protein style”, which is your burger of choice wrapped in lettuce rather than a bun. And last, but certainly not least, the menu offers what is called “animal style”. This is probably the most popular option from the secret menu, because it does not only apply to the burgers, it applies to the fries. An animal style burger consists of your burger accompanied by lettuce, tomato, pickles, extra spread, and grilled onions. The animal style fries consist of your fries topped with melted, slice cheese, spread, and grilled onions.
I am not trying to bag on In-N-Out by any means. I would just like to see a little more burger variety on the menu. I, myself, am allergic to red meat and lactose intolerant, so I am restricted to just fries. I would really like to see some sort of veggie patty or garden burger on the menu. I think that it would open In-N-Out to many new customers, like me, who would really like to see what the hype is about.
Ice Blue
Beverage drinks are dime a dozen. For me, which one I buy comes down to who does the best job advertising. Often times, manufacturers like Coke and Pepsi take a more modest approach to advertising; they tend to stick to the appeals that hit closer to home, like the nurture, affliction, or achieve appeals. Lately, the lighter sodas have been taking a more out-of-the-box style of approach.
This ad is for Sprite Ice Blue. It has a lady with her tongue out all covered in ice, and a bottle of Sprite Ice Blue in the bottom right corner. This ad does a great job of using the need for curiosity and need for attention appeals. It uses the curiosity appeal by making the lady look out of the ordinary. She has somewhat of a smirk underneath her tongue sticking out. She is also covered in ice. The image draws a potential customer in for a second look because it is an out of the ordinary picture and, therefore, satisfies the appeal of curiosity. This ad also uses the need for attention in the same way it did with the appeal of curiosity: the lady looks out of the ordinary. By making her look happy, it draws a potential customer to ask what the product might do to him/her if he/she drank Sprite Ice Blue. It also draws a potential customer to wonder what it may taste like. Overall, the ad utilizes many different shades of blue and plays off the name, Sprite Ice Blue, by covering the whole ad in ice and blue.
For me, this ad drew me in from first glance. I immediately was curious of what the product tasted like. I especially liked the fact that the lady’s whole face was covered in ice. On a hot, summer day, this would probably cause me to want to go buy Sprite Ice Blue. I also really enjoy the excess of the color blue throughout the entire ad. This makes the ad feel like it is much cooler, especially because it is accompanied by ice. Overall, I feel like this ad did a good job of appealing to potential customers.
Tuesday, October 27, 2009
Mcdonalds likes to use various emotions and appeals in their advertising. As far as their new Premium Roast Coffees are concerned, they’re sticking to it. To start of, the thing that catches your eye about this is the fact that it is made out of clay. The pastel colors draw you in. The add uses a symbolic metaphor that compares people with toys that need something to “wake them up.” This advertisement also plays on the affliction sense. Basically, what it’s trying to say is, when you wake up, you need the boost of Mcdonald’s Premium Roast Coffee. In playing on the affliction sense, it also subliminally plays on the guidance and nurture emotion. This advertisement insinuates that you need someone to wind you everyday. And that someone should be Mcdonalds, or so they imply. The ad uses a straight angle in the set-up of the picture. It is used that way to make you think that you are the same person, or type of person they’re portraying. They are saying that YOU need this pick-me-up every morning so your key get’s wound. In addition to all these underlying play on emotions and appeals, the one appeal that stands out is curiosity. The ad is so simple, it draws you in to see why it is so simple. All 3 of these pictures are tied together. They all show the average joe man in need of some sort of pick-me-up. The three jobs shown are office worker, construction worker, and auto mechanic. They’re all set up extremely simple, just to get the point across. All three of these adds adequately draw the consumer in. The first ad shows only the man with his head down and briefcase a mess. The second ad shows the man with a hardhat on a metal beam. And the last ad shows the mechanic, head down as well, with three tires behind him.
To pull it all together, the main theme of these ads are simplicity. They all use the appeals of affliction, guidance, nurture, ad curiosity. Simply stated: these ads were well thought out despite the simplistic look. They were made to draw the consumer in, and in my case, they did just that. I went out and tried one of Mcdonald’s coffees. I was disappointed, but none-the-less, I was drawn in.
Fast Food or Healthy Fast Food?
Fast food has not taken many steps to sooth America’s want for healthier foods. All they’ve done is post the nutritional values to their menu, which doesn’t solve the problem at all. Panera Bread is one of the only positive results of the health craze in California. Their menu, differing from a normal fast food menu, only consists of salads, sandwiches, and soups. They are easily becoming the new and easy way to eat healthy. They are Zagat rated number 1 in healthy fast food. This is making the health craze turn into the Panera craze. They’re popping up everywhere. In the Long Beach/South Bay area alone, there are already 3 locations.
Since none of their menu consists of mass amounts of grease, the usual consumers tend to eat healthier than, let’s say, someone who eats at Mcdonalds. To put this to the test, I’ve checked both websites for comparison. If you order the special You Pick Two deal from Panera, you pick (2) between a cup of soup, a half a salad, and a half a sandwich. The most fatty things on the Panera menu are the cup of broccoli cheddar soup and the half smokehouse turkey hot Panini. These items, together, with everything total a whole 550 calories. A big mac from Mcdonalds is a whopping 540 calories alone! This doesn’t even include the fries. At Carl’s Jr, the new Teriyaki Six Dollar Burger is 840 calories! Again, this doesn’t include the fries. An In n Out Double-Double is 590 calories. No fries, again. We can go on and on with this comparison, but you can see how you get more for less at Panera, literally.
So, to put things clearly, if you’re looking to eat healthy, and do not want to sacrifice the serving size, Panera is your place. They are one of the only fast food chains taking the bull by it’s horns when it comes to healthy food.
On a side note, if you’re from the east coast, you might be familiar with Corner Bakery. It’s the same sort of menu set-up with a few more options, but they’re hard to find on the West Coast. If you’re up for a food adventure, try Panera, and then try Corner Bakery. The closest Corner Bakery that I am aware of is in the Orange Country area, near Huntington Beach. Put yourself to the healthy fast food test. Does it measure up?
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