Mcdonalds likes to use various emotions and appeals in their advertising. As far as their new Premium Roast Coffees are concerned, they’re sticking to it. To start of, the thing that catches your eye about this is the fact that it is made out of clay. The pastel colors draw you in. The add uses a symbolic metaphor that compares people with toys that need something to “wake them up.” This advertisement also plays on the affliction sense. Basically, what it’s trying to say is, when you wake up, you need the boost of Mcdonald’s Premium Roast Coffee. In playing on the affliction sense, it also subliminally plays on the guidance and nurture emotion. This advertisement insinuates that you need someone to wind you everyday. And that someone should be Mcdonalds, or so they imply. The ad uses a straight angle in the set-up of the picture. It is used that way to make you think that you are the same person, or type of person they’re portraying. They are saying that YOU need this pick-me-up every morning so your key get’s wound. In addition to all these underlying play on emotions and appeals, the one appeal that stands out is curiosity. The ad is so simple, it draws you in to see why it is so simple. All 3 of these pictures are tied together. They all show the average joe man in need of some sort of pick-me-up. The three jobs shown are office worker, construction worker, and auto mechanic. They’re all set up extremely simple, just to get the point across. All three of these adds adequately draw the consumer in. The first ad shows only the man with his head down and briefcase a mess. The second ad shows the man with a hardhat on a metal beam. And the last ad shows the mechanic, head down as well, with three tires behind him.

To pull it all together, the main theme of these ads are simplicity. They all use the appeals of affliction, guidance, nurture, ad curiosity. Simply stated: these ads were well thought out despite the simplistic look. They were made to draw the consumer in, and in my case, they did just that. I went out and tried one of Mcdonald’s coffees. I was disappointed, but none-the-less, I was drawn in.